Sarah-Kate Templeton, Health Editor
Get 20% off your bill at Pizza Express
Bars are to be banned from offering free alcohol to women and free wine and beer tastings will be curbed under a new system of government restrictions to cut public drunkenness.
There will also be rules to limit “happy hour” offers that encourage speed drinking and soft drinks will have to be sold at the same discount during promotions. Wine in restaurants will have to be served in glasses with marked measures.
The proposals, drafted by the Home Office and the Department of Health, seek to transform social attitudes towards drinking by breaking the association between drink and sexual, financial and social success.
A code for the drinks industry, leaked to The Sunday Times, marks a hardening in the government’s stance after the failure of a voluntary code to curb binge drinking. Hospital admissions linked to excess alcohol have more than doubled in the past 10 years.
Threats by the government over the past four years to crack down on irresponsible behaviour by the drinks industry have foundered under the onslaught of aggressive discounting and promotions.
The mandatory code of practice has alarmed the drinks industry with an elaborate series of rules including:
— Cigarette-style health warnings will have to be displayed wherever alcoholic drinks are sold. This would include shops, bars and, according to the industry, could force restaurants to place an official “sensible drinking message” on every table.
— A curb on promotional free wine, whisky and beer tastings. No samples may exceed 125ml and “care must be taken to ensure that customers do not return for further tastings and run the risk of becoming intoxicated”.
— A ban on drinking games, such as downing a glass in one, and “drink all you like” offers for those paying an entry fee will be abolished.
— Wine in restaurants will have to be served in glasses with measures marked on the side.
The government intervention represents a belated acknowledgment that hopes that Britain would adopt a civilised “cafe culture” with the introduction of 24-hour drinking have failed.
It uses disdainful language to describe the attitudes spread by Britain’s bar culture, which it blames for equating heavy drinking with personal success.
It warns that drinks should not be promoted as a means of boosting one’s “social, sexual, physical, mental, financial or sporting performance”.
The practice of selling cocktails called Sex on the Beach, or more sexually graphic names, will also be scrapped.
The safe drinking signs will have to include a statement from chief medical officers about safe daily drinking limits; a graphic showing the number of alcohol units contained within each glass or bottle and the address for a website offering information on drinking moderately.
Casual bar staff may be forced out by the proposed mandatory code, which will require all bar employees to undergo accredited training.
It could become an offence to fail to ensure that staff have been trained in checking a customer’s age, turning away underage customers, refusing to serve customers who have overindulged and preventing drunken disorder.
Alcohol Concern has been calling for staff training in preventing excessive and underage drinking to be a requirement of a pub gaining its licence.
The mandatory code, which would be enforced by Trading Standards, was this weekend welcomed by health experts. Professor Ian Gilmore, president of the Royal College of Physicians, said: “The voluntary partnerships of the drinks industry are clearly not working. Mandatory codes at this stage are essential.
“I think the next step will be to tackle the heavy discounting through a minimum price for a unit of alcohol.”
Mark Hastings, communications director of the British Beer & Pub Association (BBPA), said the proposed rules could prevent students doing bar work during the summer holidays and could make it impossible to recruit enough staff for big sporting events, including the 2012 Olympics.
“Most of these proposals are disproportionate and some are just plain daft. Every restaurant table and hotel room will need to have a detailed sensible drinking sign. Every document published by a drinks company will need to carry the sensible drinking message,” he said.
This weekend The Sunday Times found bars were continuing to flout the voluntary code. At the Envy nightclub in Notting Hill, west London, groups of women were being offered free bottles of wine as part of the Crazy Sexy Cool Party promotion on Friday night.
Additional reporting: Brendan Montague
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Explore your passion for food with the delights of Thai, Indian & Chinese cooking
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2006
£10,750
Great car insurance deals online
£100k
The National Skills Academy for Social Care
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
£75k - £85k
Confidential
London
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Great Investment, River Views
$3.5 million
Also avaliable for rent
Times Online Property Search will help you find it
Amazing Far East Offers - Visit Hong Kong
from £499pp
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
This is utterly ludicrous!
Banning 'sex on the beach' cocktails because of the association of sex and alcohol. Stopping casual bar workers such as students from taking on work. Please, please Britain wake up. This is nonsense; the way to curb excesse drinking is education.
Alexander Potarzycki, Cardiff/London, Wales/England
The laws are there: just enforce them and as for drunk in public, lock up offenders for 24 hours in a large cell as they do in the USA and tell the local Press. People have to be responsible for their actions or pay the price. Sadly "human rights" seem to matter more than public health.
B J Deller, Marbella, Spain
How's about the law of it being illegal to sell alcohol to those that are obviously inebriated being enforced.
We have the laws, we just have greedy drinkers and publicans.
Tom Taylor-Duxbury, Ludlow, UK
Here we go again!
Tom Taylor-Duxbury, Ludlow, UK
The fun Police strike again, what a sad little country we are becoming, all because of a few. The Govenment penalise the majority with knee jerk reactions, because they can't deliver a workable solution.
Martin, Blandford Forum, UK
It would be easier to have a set of laws to tell us what we *must* do - everything else being deemed illegal. I take it that would be the Govt's ideal.
Graham Rounce, London, UK
dr ian gilmore makes the same statements about booze as the other dr gilmore made about smoking but she works for ASH the gilmores won,t be happy til every pub is closed down who runs this country the government or the gilmores the sound of the health nazis jackboots is getting louder
ricey, halifax, england
How about abolishing free drinks for ministers, Minister?
And while you're at it, why notabolish all the other free things you get as well?
Robert, Hull, UK
Just have to buy your drinks from a supermarket and take them home to drink. Does this ruling apply to the House of Lords?
jane, WHITTLESEY, United Kingdom
When are these people going to butt out of my life?
It seems I can't smoke, drink or eat what and when I like without one of these holier-than-thou tosspots involving themselves.
Get out of my life!!!
colin, london, englanistan
Labour interfering in our lives AGAIN!
steve tea, manchester, cheshire
So to work in a bar you will now have to be qualified eh? Who's going to be making money out of that I wonder!?
One step closer to prohibition guys....what is happening to this country!
Jane, Southend,
There are sex-discrimination laws supposedly to prevent men being charged for what women get free. If the situation was the reverse it would have caused huge outrage years ago.
Men should demand the same free drinks as women and pursue legal remedy.
[Steve Moxon is author of the Woman Racket]
steve moxon, Sheffield,
I dont see how these reforms will hamper anyone looking to have a sensible drink the slightest way. People should stop moaning about everything.
I am currently avoiding alcohol but visit bar's regularly. Being told that its more expensive for a soft drink than a soft drink and vodka gets old, fast.
Alan, Motherwell, UK
Why are they banning free drinks for women but not for men? Isn't that a bit sexist - and against the law? Section 29 of the 1975 UK Sex Discrimination Act clearly states that it is an offence to treat customers less favourably purely on the basis of gender. What about politicians' free booze?
Katie, Newport, Wales
Why is this made so complicated? Why not just prosecute drunks? The laws are already there.
Pat.R, Cwll,
Do you Brits live in a democracy? Why don't they just ban it altogether and be done with it.
Frank Daniels, st louis, USA
Insane! Do they want a revolution because, seriously, its brewing. People are absolutely livid with this so called government's constant encroachment on freedom of choice and self determination. Specs3, Iraq, rampant taxation, fuel prices kept artificially high, top up fees, ID cards etc etc etc.
Chris, Notts,
A small step in the right direction, but the drink problem in Britain is so severe that we should be looking at Scandinavian measures, where a pint can cost around £7. We could look to curtail the expansion of chain pubs, which threaten brewery margins, the rest would have to be taxation.
James Brown, London, UK
Oh come one! If this true, what right do the government have to stop me from having a drink just because a couple of idiots can't hold their drink!
Sarah, Belfast, Northern Ireland,
But they are still too afraid of losing tax by increasing the drinking age to 21!! Hypocritical to say the least.
Rod Garr, Miami, USA
Yeah...this will work. Good one government. No one will drink anymore if you scare them out of it. Yay. Repression IS the best way. George Orwell showed us exactly how. Wooo
James, Leeds, UK
So should we assume that the supermarkets, where alcohol is cheaper than water, will escape any regulation AGAIN? Excellent! Until the last pub or bar closes down/goes bust, which will not take long, and then we will all drink in bus shelters - covered in health warnings of course.
Katarina, Manchester,
As the labour government have just about ruined everything possible in the past 10 years, why not ruin the laws on alcohol. The nanny state rules, be told what to do and when to do it, thank God I no longer live there, or pay tax there or have to suffer the post Blair carnage.
Simon, Kuala Lumpur, Malaysia
At last! Something where more regulation is actually due gets to be regulated. I sympathise with the comments of other readers about "nanny state" etc. but this is one area where that critique is just wrong. The alcohol problem in UK is way out of hand, and is making everyone's lives a misery.
Meic Pearse, Houghton, U.S.A. (ex-pat Brit)
Good, if people can't be sensible with their drink the law should be there to stop them. For 99% of drinkers, these new regulations won't affect us a bit.
I'm surprised the "free entry and drinks for girls" weren't banned far earlier - surely under sex discrimination? Double standards and such.
Howard, Manchester,
The Licensing Act 2003 already includes the offences of Sale of alcohol to a person who is drunk, Obtaining alcohol for a person who is drunk and Allowing disorderly conduct on licensed premises. These can be used but arent. Please not more certificates and more posters...
Julian P, Singapore, UK / Singapore
Absolute rubbish. Once again the Government believes it can end an endemic problem through overregulation, when a more relaxed and less-demonised attutude to alcohol is required. Moreover, how can one "flout" a voluntary code? Surely this is merely exercising one's right not to adopt it.
Matt, Edinburgh, UK
i hate living in this country, the nanny state is taking over every aspect of everyone's life, id nulabor ar'nt taxing it there banning it, it just gets worse and worse.....
eric pisch, swanley,