You need Flash Player 8 or higher to view video content with the ROO Flash Player.
Click here to download and install it.
Win a trip to the Ice Hotel in Lapland
View a slideshow of the MacBook Air
Impressively thin but expensive - that would be the quick take on Apple's new laptop, Jonathan Richards writes.
The MacBook Air is an ultra-sleek notebook computer designed, like many other Apple products, to appeal to people who like devices with superior functionality and, importantly, who have healthy incomes.
It is extremely thin - at the narrowest point it tapers to just 4mm (0.16 inches), about the width of a pencil - and when waved about its aluminium finish gives it an almost blade-like quality.
At its thickest point - 22mm (0.86 inches) - it is still thinner than the thinnest section of its nearest competitor - the Sony Vaio TZ, Steve Jobs, Apple's chief executive, took great pleasure in pointing out.
In his demo, Mr Jobs pulled it out of an A4-sized enveloped, much to the collective amazement - and then delight - of the crowd.
It has an impressive 13.3in screen, and while the display itself is not touch-sensitive, Apple has incorporated several of the 'touch' controls that it introduced on the iPhone in the mouse pad at the bottom of the keyboard.
A pinching gesture allows you to zoom in and out of a web page or document, while placing two fingers on the pad and twisting them lets you rotate what you are looking at - a picture, say.
Unusually, there is no built-in CD drive. Apple is betting the uses of such drives - for instance burning discs and loading software - will become less relevant as more and more services can be performed wirelessly or delivered over the internet. An external drive can be bought for £65.
All this comes at a price, though. The Air - which ships in two weeks globally - will cost £1,199, several hundred pounds more than the cheapest MacBook, but about on par with the more advanced MacBook Pro.
Another downside is that the battery cannot be removed, meaning that business users on flights, say, will be limited to its 5-hour life.
Also of note in Mr Jobs's keynote were updates to several existing Apple products.
A free upgrade to the iPhone's software means that owners will now be able to find out their current location, a feature that will radically improve the device by allowing people to search for restaurants or shops, say, in their vicinity.
The feature uses nearby mobile phone masts and wi-fi networks to locate the device's position via a process called triangulation, unlike GPS, which relies on satellites.
Apple TV - a device which enables people to watch videos in their iTunes library on their TV - has also had an overhaul. It will now be a stand-alone unit - not connected to the computer - meaning that an owner will effectively be able to access iTunes directly from their TV.
A web-based interface, which looks a bit like the existing iTunes store only less busy, appears directly on the owner's TV screen, and lets anyone - Apple and PC users alike - buy content from iTunes, to watch either on the TV or their iPod.
Combined with the new iTunes movie rental feature, which will enable iPod owners to rent new release films from all the major studios for $3.99 (£2), this will give a jolt to all the existing video-on-demand providers, including the television networks and specialists like Lovefilm.com.
The new Apple TV will cost $229 (£117), but for the time being is only available in the US.
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2005 / 55
£59,500
Great car insurance deals online
£Excellent+ executive benefits
Torres and Partners
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
Alstom Power
Europe
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Special Offers now available
At the new sophisticated
Encore Las Vegas Resort!
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
for the man who swapped from a mini to a vista machine you must be mad. id run an aging mini ( i have one) over vista any day. for a start its at least 2 years ahead of vista. in response to the macbook air i think its pointless. My macbook is the best laptop around and half the price.
David Marsh, Sheffield, United Kingdom
I firmly believe, that people need to realize of how important Apple INC, are; in the big scheme of things.
All industry giants in the computing/technology world look to see what Apple is upto, why? because they know that Apple is now a driving force for change in the industry, whether they accept it or not.
The New MACBook Air, is evident of this. Not only is this the way forward, but it is the way that consumers need to be educate themselves to accept. Take the convergence of the Internet & TV for example, this is happening now and all the major stakeholders are vi-ing for position, as this will be a mult-billion pound market within the next 10 years - (Notice the non-inclusion of CD/DVD Media). So Apple are ahead of the game, way ahead.
There-in lies the clue to our tech-future, some tech-analysts would say. If we keep one eye on Apple and its products/ business model, we should be able to take advantage of there foresight, to benefit ourselves in a very positive manner.
Gary, Birmingham, UK
Apple are masters at packaging and marketing, lets face it, with a basic mp3 player they package it as a chic minialist piece of art, and charge you £40 to £100 more than its non branded non feng shuei'd alternative. Lets face it, they are that good, I think that the English Tourist Board should hire them, and then they will be fighting the tourists off with a stick!
Dominic Tattersall, Burnley, England
No CD drive is no problem. ...or at least it won't be.
When Apple first launched the iMac with no Floppy Disk drive everyone thought they were mad! How would people transfer files between home and work/.school?? At that time everyone used to carry floppy disks around.
Yet Steve Jobs and Apple always look a year or two ahead and it seems likely that, just as nobody now uses Floppy Disks, nobody will use CDs/DVDs within the next couple of years.
Software/Media can all be delivered online. And Apple's very clever stop-gap of being able to use another computer's CD/DVD drive wirelessly is very clever and should bridge the gap until then.
"We don't skate to where the puck is, but to where its going to be"
David, Essex, UK
I don't see what the big deal is with the lack of an optical drive. This laptop is not meant to be one's primary computer and you can always use the external drive at home (I can't recall the last time I used my drive on the road).
When it comes to laptops size does matter.
michael rothe, Toronto , Canada
"£300/$600 more in the UK than the States the usual profiteering at the expense of the UK customer"
The UK price includes VAT, which is reclaimable for registered buyers, the US price EXCLUDES sales tax which isn't reclaimable by anyone. It is wrong to make direct price comparisons.
As for it not having a CD/DVD drive, it can connect to any other mac wirelessly and use theirs.
Anyone with half a brain will rip their DVDs to play them off the hard drive. I never take DVDs away with me, playing them drains the battery faster anyway.
Anyone in Business Class+ can plug their laptop into a power outlet, so no problem.
As said earlier, Apple has no obligation to pander to the bottom end of the market and people wishing that Apple would drop their prices to suit someone else's budget is plain daft.
Tony Green, Peterborough, UK
How can anyone say 'style over substance'? Portability is surely one of the most fundamental attributes of a laptop, and I expect most business travellers, students etc will prefer carrying around the world's thinnest and lightest laptop, not to mention one that runs both Windoze and the Mac OS natively. Style AND substance, surely? Carry on the good work Apple... Laptop-envy will get you nowhere Ian!
Mat R, London,
I was interested until I saw there was no CD drive.
Most games and software comes on a CD. And I use a laptop for watching DVDs while on flights or at airports. This is insane.
I appreciate that Apple are trying to push people towards downloads from their itunes site, but not having an internal CD drive means it's nothing more than the Paris Hilton of laptops - expensive, slim and pretty, but ultimately useless.
Irwin Fletcher, Dubai,
The ipod touch upgrade, and anything sold by the itunes shop is wrongly restricted to a short list of rich countries. Of course, It wont make a difference for the lucky people that was born in those countries, just bear in mind that there are millions living abroad. Perhaps Apple shops should restrict their product sales to holiday makers form developing countries, that find themselves -in a few days- abandoned with a brick without upgrades.
A Davila, Leon, Mexico
The Air is a very nice piece of kit, and the masses will benefit as competing manufacturers rush out thinner and lighter models than their current crops to compete. I do hope people are aware though that the "new" iPhone functionality has been present in Google Maps and especially Symbian powered smartphones for some time, especially adding icons and knowing your location on a map (with or without GPS).
Alex Kerr, London, UK
Style over substance, and at a premium price - Apple through and through so no real surprise surely?
Ian W, Fleet, Hants, UK
Though the new MacBook Air may be touch sensitive and the slimmest computer ever, it does have some downfalls. These are major failures which are not to be overlooked. The new MacBook contains no CD Drive as the creators of this laptop believe CDâs are out dated and a thing of the past. This will mean all your DVDâs have gone to waste, and you will be forced to spend hours downloading movies instead of simply buying a DVD. Moreover the new MacBook Air also doesnât allow you to change the battery as most laptops do. This means that MacBook air users cant change the battery on long flights as they could with the older versions of Macâs, limiting there usage time to a mere 5 hours. At a starting price of $1800 it is very expensive laptop considering its hideous flaws.
Mohamed Effat, Cairo, Egypt
I'm an avid apple fan - but why the expensive new gimic? An updated iphone (available for all networks) with a bigger hard drive and better camera would have been a much better idea! I think that Jobs is losing his direction this time!
Billy Bop, London, UK
Apple is a computer company that come out with the latest and best computer. They do not need to come out with computer that for averagely-incomed people, becasue that is not their market. If they do come out with computer like Josh said then is like BMW and Audi come out with a car in the same market with Hyundai. Why would anyone do that? I say Apple should keep doing what they doing and that's the only reason their name is different from Dell and others.
Roy, Norwalk, USA
£300/$600 more in the UK than the States the usual profiteering at the expense of the UK customer.
Paul Lavin, York, uk
Apple's computer offerings are important only for the influence they exert on the computers most of us use from 9 to 5. What a shame Apple doesn't have the will or the wherewithal to make computers for the averagely-incomed.
Having recently switched from an ageing Mac Mini to a Vista-based system, I shake my head at the majority's computing experience: files that fall into black holes, unintuituve dialogue bioxes, conflicting and overlapping media tools and a congenital inability to graso the KISS principle (Keep it Simple, Stupid)...
I want Apple to spin off a subsiduary that would make business machines and affordable home computers. I'm dreaming, I know, but wouldn't it be nice if the Everyman's computing experience were a little more intuitive, a little sensible, and a little more human.
Josh, Altrincham, Cheshire