Dan Sabbagh, Media Editor
Win a trip to the Ice Hotel in Lapland
Ten years after internet piracy began to destroy the music business, the world’s major record companies will this month offer consumers the chance to download and keep any song ever recorded.
The catch is that people will have to buy a £129.99 pay-as-you-go mobile phone, which will give the owner the right to download any song released by virtually every important record label onto either the handset or a computer.
The mobile is made by Nokia, under its Comes With Music brand, and it is partnered by Universal Music, Sony BMG, EMI and Warner Music — the record companies who once tried to sue people who pirated song after song from the internet.
“You’ll be able to download any song you want onto the handset or one personal computer for the first 12 months, and keep all them for ever,” said Jo Harlow, a vice-president with Nokia, the world’s biggest mobile phone maker.
Now, music industry executives believe that they can make more money from allowing people to download as many songs as they want — because Nokia will make a one-off cash payment to the record giants for every phone it sells.
The exact bounty, although secret, is reckoned to be greater than the amount of money that the average music buyer pays for in a year. A typical music buyer might spend £40 a year on CDs and downloads, although a hardcore fan can easily spend much more than that.
Stephen Bryan, the senior vice-president responsible for digital strategy at Warner Music, the record company behind Madonna and REM, said: “This is a model where people move towards paying a subscription for all the music they want. We think it will help attract people away from illegal music and address their music interests in a compelling, legitimate service.”
Record companies believe that very few people will try to take advantage of the service by downloading every song they possibly can. When a similar all-you-can-download subscription service was launched in Denmark recently, the average customer chose to take 25 songs.
“There will be monitoring to see if people abuse the service,” said Graeme Ferguson, from Sony BMG, home to Oasis and Dido. “We hope this will help add to the market, because people will still want to buy CDs as a gift or for their collection.”
The service is one of several subscription music services that are expected to be unveiled over the coming months, through agreements with other mobile phone makers and internet service providers. Ministers, too, have been taking an interest as they hope the vast jukeboxes will will curtail piracy.
Nokia’s Comes With Music, available from October 16 in the UK, allows unlimited acess to songs for a one-year period, but after that time a customer has to buy a new phone. Any songs downloaded are tied to the particular handset — the first Comes With Music model, the 5310, has 8GB of memory and can store 6,000 songs.
Songs can also be stored on one computer, and the expectation is that most people will download songs via their home internet connection, because the cost of downloading a song wirelessly is considerable. But to maintain access to the service after the first year, it will be neccesary to buy a new phone.
By then Nokia, the world’s biggest mobile phone maker, hopes to have other handsets available, including a touchscreen device that is intended to rival Apple’s popular iPhone. The service is launching in the UK first, but is expected to spread around the world in the coming months.
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2005 / 55
£59,500
Great car insurance deals online
£Excellent+ executive benefits
Torres and Partners
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
Alstom Power
Europe
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Special Offers now available
At the new sophisticated
Encore Las Vegas Resort!
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
can any one tell me, when is the nokia 5800 be avlalible in london???
please can someone reply back
adam , London, England
Actually (I will correct Alex Kerr) the nokia 5800 will not be released this year in the UK (It will be released this year in India, UAE, spain, and some other countries)
It will be released next year in the UK. Although I too believe that it will be an iphone killer.
Amar Malhotra, Chigwell, UK
Nokia will have a touchscreen device (to compete with iPhone) after the 1st year? The phone you are referring to, the 5800 XpressMusic was launched 3 days ago and will be available in a day or two, no one has to wait a year! It is far better than the iPhone in most respects.
Alex Kerr, London, UK
This is simply the first experiment to counter illegal acquisation of music by introducing such subscription based initiatives. Why would someone pay 140 every year to access music??? when you can have a one time phone that incorporates other modes of access to music?
karl Irani, London, United Kingdom
i think its a really good idea!!!
bets music piracy in one fair swope and gives the music company there money whilst allowing the user value for money
whats the problem? a good deal all round
simon, cambridge,
There will be monitoring to see if people abuse the service,
how? by downloading all the music you can? isn't that the point?!
Andy, A, UK
I imagine that if you do download as much as you like in the year, then fail to buy a new phone to maintain the subscription, there won't be a legal mechanism to protect the £130 value of your music. Computer fails? Manufacturer not responsible for data. House burned down? Data not insurable.
Ian, London,
not only does the phone implement a music tax on every user, whether they want to restrict their taste to Nokias choice of business patner or not, the user is also judged to be a suspected previous pirate who needs to be watched as a potential abuser of a supposedly 'unlimited' download deal.
sen fargo, London, UK
And you can download it at: www.ComesWithMusic.co.uk
alan, london, uk
The subtitle to Graeme Ferguson's say, is that digital files are worth nothing. People have computer crash, mobile destroyed/stolen every day, and in 3 years time most of us will have to purchase again some of the songs we have already purchased. Obsolete files are not a thing of the past. :-(
Lauren, London, uk
If I am understanding this correctly, you can only access the service for a year and then have to buy a new phone to keep accessing it BUT your existing songs are tied to your first phone.
Can anyone see a flaw there?
Chris Jackson, London,
WHY?
Mullarkian, York,
Sounds like an extremely cunning way to tie customers for life.
Nasty, and I'll stick to the tried and tested buy-it-and-it's-mine approach pioneered by iTunes.
DJ, Brill, UK
What do they call "abuse" ? Is it like certain internet providers who have a "fair usage policy" ?
John, Manchester, England
It doesn't seem that the attitude of the business has changed - surely an "unlimited download" service should be exactly that, with no suggestion that anyone who uses it to its full potential is committing "abuse" to the service.
John Mattheus, London,
Dan Sabbagh,
And did Graeme Ferguson state how many downloads would constitute "abuse" ?
jasper, chelmsford,